MelMelMedia.com are pleased to announce the launch of Bluesoda.co.uk – an advertising network that focuses on premium CPM rates for branded publishers and provide competitive placements for advertisers looking for value on highly branded websites.
The launch sees Bluesoda.co.uk looking to lead the market for publishers looking for excellent CPM deals and will include private media buys for selected sites.
MMM’s Head of Finance, Samantha Voss is delighted that the new Bluesoda network is up and running.
“Bluesoda has been a product we have had in the pipeline for quite some time. Naturally we had our teething issues whilst testing however we will now see publishers gaining extra revenue due to Bluesoda being plugged into the open market”.
Whilst many advertising networks are interlinked with other networks, Bluesoda works differently in that the program is directly linked to advertisers meaning there is no one taking a slice of the publishers profits meaning higher CPM’s.
For advertisers Bluesoda will see them able to target potential customers on high end websites but also geographically to within a two mile radius should they wish to, something the founder Richard George is particularly impressed with.
“Advertisers can now target those they actually wish to target, rather than spread millions of impressions across their chosen country in the hope of getting the right results. Targeting can now be applied to the like of age, gender and even within a certain distance around a specific postcode.”
“If advertisers wish to target males in Dover through mobile devices then this can be achieved without excessive costs”.
Due to current deals already in place, the majority of tier 1 advertisers are on board meaning publishers will want to apply quickly.
Miss Voss added:
“We will have to be selective where publishers are concerned, remember our advertisers are looking at premium websites to display their brands on and whilst we have no set figure in mind on how many publishers we shall be looking to help maximise earnings, websites with too many adverts in place or low traffic sites will be set for disappointment.”
“We may look to advise publishers on changes that would be required to be accepted onto Bluesoda but these would be special cases.”
Bluesoda.co.uk was officially launched on the 16th January 2013 and those interested to learn more should visit http://bluesoda.co.uk or contact touchbase@melmelmedia.com for more information.